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A wardrobe is also built on memory. Some garments reflect a particular moment, others last for years, and some, almost unintentionally, end up defining a style. When there's a perspective that guides those choices, A wardrobe is no longer just a sum of pieces and begins to express a recognizable identity. 

Building one's own style focuses Our conversation with Paloma Álvarez and Juanjo MánezHow to choose the clothes that truly represent a woman, what role design, pattern making, and fabrics play, and how the guidance of designers can help create a cohesive wardrobe. A reflection on prêt-à-couture understood as a more personal way of relating to fashion. 

How does building your own wardrobe really begin?  

Start with the basics: jacket, skirt, trousers, shirt. From there, with a classic yet personalized wardrobe, you can build upon your existing pieces, creating high-quality, custom-fit essentials that always work, last, and become a part of you. 

What do you need to know about a woman before thinking about the clothes that should be part of her wardrobe?  

A simple chat is enough for us, but as you delve deeper, you always discover more nuances. 

When you work with a client, how do you distinguish between what she simply likes at a particular moment and what truly fits her identity and can accompany her for years?  

Simply from professional experience. 

Are there certain pieces that you consider capable of "organizing" a wardrobe, that is, of serving as a starting point for defining a personal style?  

The ones we mentioned earlier. Everyday basics with their own elegance and personality. Jeans with a feminine tailoring cut. A custom-made shirt. We had a client who started by buying dresses for social events in different parts of the world, and who eventually became a regular customer, ordering her basic everyday shirts from us. 

Over time, should a good wardrobe tell a story about the person who wears it? Can it somehow become a biography built through clothing? 

A wardrobe is inherited, it's part of the family history, and it's not just about clothes to wear, but about them embodying moments in life and becoming imbued with the person who inhabits them.

Paloma Álvarez & Juanjo Mánez