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There comes a point when the wardrobe stops needing more and starts asking for more. top choices. These are familiar pieces that return season after season and gain value as they become part of our wardrobe. Shopping more thoughtfully can also mean better understanding what truly represents us and what deserves to stay. 

That a more conscious relationship with fashion center Our conversation with Paloma Álvarez and Juanjo MánezThe permanence of a garment, the value of knowing how it was created, local production, and the possibility of building a more thoughtful wardrobe. A reflection on Slow Fashion from the perspective of design, craftsmanship, and a way of consuming fashion that gives time to both the pieces and those who wear them. 

At what point does buying less stop feeling like a sacrifice and start becoming a more conscious and satisfying way of dressing?  

Buying less can be for several reasons: it might have become an addiction and you're aware of it, you might have a lower income, or you might have consciously decided to buy less but better quality. If it's due to the latter, it's a very welcome decision. 

What qualities must a garment possess for a woman to want to keep it, return to it, and continue incorporating it into her style of dress many years later?  

Sincerity. 

When you design a collection, how do you think about the permanence of a piece without sacrificing its representation of the creative moment in which it was born?  

We wouldn't know how to answer that. It's a mix, of course, of talent, knowledge, and empathy with the people we know will be wearing it. 

How does our relationship with a garment change when we know who designed it, where it was made, and the craftsmanship behind it?  

You simply know that there's a whole team of professionals behind it all, thinking of you. That's what makes it unique. 

Do you think that a more thoughtful wardrobe can ultimately give more freedom when dressing, precisely because each piece has a reason for being there? 

It's a way to organize yourself and enjoy clothes in a non-compulsive way, but with attention to detail and to yourself.

Paloma Álvarez & Juanjo Mánez