A still garment only tells half its story. It is in movement—the step, the gesture, the drape of the fabric in the light—where the design truly comes to life. That is why the fashion show remains, more than a spectacle, a declaration of intent.
The catwalk is the focus of our conversation. With the designers of Malne: theatricality, the body, gesture, the specialized press, and how a fashion show builds a brand's identity. The interview explains why, in the digital age, seeing a garment in motion remains essential to understanding it.
Why is a fashion show still relevant in today's fashion?
The parade is a form of present a collection to the public and the specialized press. Industry professionals pay attention to the trends you set, the style you convey, the garments and finishes. Celebrities consider the most ideal outfits for the red carpet. Your audience can place orders later, and if you sell outside of Spain, being one of the brands that shows under the MBFW umbrella lends you business credibility.
They can be presented collections under other umbrellas, Taking photos of the collection with a model, creating a happening, but undoubtedly, the parade is a communication tool with different areas, which has found no rival.
And why are they still essential to understanding a garment?
Clothes shouldn't be understood, they should be experienced.. The collections are primarily understood through the lens of fashion criticism. In other countries, this is fundamental; here, that profession has never been properly established. But we still have the response of the "public," which supports this effort by choosing Malne's designs.
What role do fashion events play in the identity of a designer brand?
The same one that exists in a film director, a painter at an exhibition, a writer with their book. For the creator, Fashion events are their way of expressing themselves As artists, and undoubtedly, when we express ourselves, we leave our own mark.
How is a fashion show constructed from the body, gesture, and theatricality?
The models bring the garments to life.. Suddenly, everything you had in your mind comes to life. It's like a script; it looks good on paper, but when it's well-acted, it's sublime. Theatricality is a way of expressing oneself; some fashion shows are more "theatrical," while others express naturalness. It all depends on the brand, the designer, and what they want to convey.
In our case, our idea is that a garment has many lives: in the creator's mind, on the pattern-making table, in the hands of sewing professionals, then in the fashion show or presentation, and finally, its longest life: in a woman's wardrobe.
How do fashion trends coexist with a creative vision that seeks to endure?
The high fashion in which Malne participates, It doesn't "follow trends," it creates them.. Otherwise, we wouldn't be talking about fashion designers, but about the seamstresses who used to work in homes copying designs from magazines.
We are fashion.
