There comes a point when the logo loses its appeal. The woman who already owns the big brands discovers that true exclusivity lies not in what everyone recognizes, but in what no one else has: a garment designed for her, unique.
That client who seeks uniqueness, personal service, and a one-of-a-kind piece is the focus of our conversation with the Malne designers. The interview addresses the so-called quiet luxury and how designer fashion connects with a more intimate way of understanding luxury, in which emotion and etiquette go hand in hand.
Why am I no longer excited to buy global luxury brands?
They remain powerful within an industry that moves a lot of money, but people who seek true luxury and can afford it, look for unique garments, unique experiences. And that's something a luxury brand that has globalized its production standards can't give you..
Quiet luxury: what is it and why does it connect with a new way of understanding luxury?
In the 21st century, the real luxury is time.. Most of us are immersed in frenetic activities, screen addictions, anxiety, and a lack of time.
A luxury consumer is always someone who values time exceptionally and places enormous value on the time spent building a piece.
What does designer fashion offer compared to global luxury clothing brands?
To be both unique and universal.
How is a luxury experience created when the garment is born in dialogue with the designers?
Designers are the professionals who have the responsibility and the job of creating a design. When we talk about creating a unique design, Often, a deep conversation with the client intervenes more directly., An analysis to understand what you want to acquire and a subsequent selection of fabrics, patterns, and colors that can adapt to or even exceed the idea the person had in their head.
But those who come to Malne also know the language and style we operate in; they're not going to come asking us for things that aren't in the brand's DNA.
Why can a garment made for a single woman be more exciting than a well-known logo?
Because it hasn't been mass-produced, nobody else will be wearing it, and the artists created it with you in mind, pampering you throughout the entire experience.
