Before the garment exists, there is a way of seeing. A way of understanding the silhouette, the body, and femininity that is recognizable without needing to read a label. That unique language is what sets one apart. author's signature from a simple clothing collection.
We spoke with the designers of Malne about how that language is constructed: the personal style, the visual signature, the structure, the silhouette, the inspiration, and the creative criteria that underpin each decision. The interview reveals what happens before the first cut., when a garment is still just a way of looking.
How do you recognize a garment with true artistic direction?
We fashion designers are an artistic category of its own. Just as a film director, a painter, an architect, or a musician have their own way of telling how they see the world through their art, fashion artists do too.
For someone very inexperienced in this subject, Recognizing each artist's language can be more complex., Just as for a novice audience in painting, for example. We have our own style and we are “speaking” with interest in a vision of the world, the future and femininity.
What does it mean to have your own language within a designer fashion brand?
Malne is the way in which Juanjo and I describe realities and ideals about the world, fashion, and women.
In our discourse, women are respected and admired to the fullest extent, and This translates into a language that manifests the Malne style.A woman who carries herself with her own unique personality, whether calm or more fiery, but very defined and comfortable in her own skin. We tell her stories, we shape them, we tell tales starring these women, who, we believe, will be the protagonists of the world in the near future.
They are no longer "an object of desire" but people, who seek to please themselves rather than a partner.
Why do silhouette, structure, and movement define the identity of a garment?
For every woman and for every occasion, fluidity, serenity, structure, a firm step… There are garments for each of these moments and women. for dressing and accompanying. And they don't define the woman they dress, they simply highlight her.
How is a recognizable visual signature built in Spanish fashion design?
That's not planned. You're an artist, and you create the art that comes naturally to you, and above all, you need to express yourself. Whether your designs become recognizable and highly sought after depends on your talent and your ability to connect with a potential audience.
Both in Spain and anywhere else in the world, everything is built on that ability and talent., It is a business "asset" that is very difficult to understand for those who are not used to understanding the value of that type of asset.
There are artists who survive by making mime in the most rudimentary way possible in developing countries, and there are artists who develop their ideas with ample financial resources, as in France and Italy, where fashion is a major industry. But regardless of these differences, we are all artists and we all need to express ourselves.
What difference does the creative criteria of designers make in a high-fashion garment?
High fashion is based on creative talent.. Without creative talent, a garment may be well-made by a team of seamstresses, but it would never be fashionable.
