Paloma and Juanjo first develop the idea for a collection, basing it always on a “story” from their own experience: a trip, a muse, a time in history or a film.
Once this leitmotiv is in place they develop a search for textures and styles to apply to the new XXIst century silhouette, without loosing sight of the concept of the modern urban woman that is always present in their work.
The collection is always developed in dressmaking ateliers overseen by the pair, where the technique is direct draping on mannequin and the artisanship of haute couture, which transforms every piece in an object of desire and the so-called Personal Luxury.
Personalized Luxury in fashion means manufactures collections of garments that are not subject to large-scale world-wide distribution through large luxury distributors, but are rather small, artistic, haute couture pieces, authored by the designers in the style of the great traditional fashion houses, but with a modern, versatile touch, distributed in very limited series and either numbered, or sold as unique pieces.
The broad experience. in the field of fashion editorials for the most relevant specialized publications (Vogue, Elle) have developed these designers’ instinct to the extent that they are able to make educated guesses as to forthcoming trends, objects of desire in the near future, and therefore boast big sales in the coming seasons. Their broad experience as creators and designers for other labels on the runway guarantees results; they’ve enjoyed demonstrable success over the years Otherwise, Juanjo Mánez &Paloma Alvarez designs for Malne are artistic creations. The buyer doesn’t just purchase a garment, but accesses ownership of a design by an irreplaceable author, a work of art, manufactured and designed through direct draping, with special haute couture techniques, boasting a modern, elegant, personalised, luxury style.